Build the Body & Transform Your Lifestyle 
Even with a Busy Life
No matter how busy life gets – Juggling work, family or other life commitments Burn fat, build muscle, and finally stay consistent—without the guesswork.
Push Limits Break Barriers
Coaching Service
What our service will include?
General fat loss, muscle gain or body recomposition
You will receive a tailored nutrition plan, workout program, output targets and guided supplementation which will be catered to your individual needs and requirements. We will map out a timeline which will outline the specific goal, targets and plan.
Guidance for people new to health and fitness
Embark on your health and fitness journey with confidence through clear and supportive guidance designed specifically for beginners, where you’ll learn the fundamentals of nutrition and exercise, build sustainable healthy habits, and navigate your path to a healthier lifestyle step by step.
Weekly check-in and daily habit tracking
Stay connected and motivated with weekly check-ins for personalized feedback and adjustments, combined with daily habit tracking to foster accountability, build consistency, and ensure continuous progress towards your fitness objectives.
Accountability and support
Support every step of your fitness journey, providing you with the encouragement, guidance, and tools needed to overcome challenges, stay committed to your goals, and build a sustainable healthy lifestyle.
Client Transformation
ABOUT US
I’m James — founder of Physique Craft, Personal Trainer and Coach, and your go-to guy for turning busy schedules into powerful routines that actually work.
Coming from a corporate 9-5 background, I get the struggle. Long hours, endless responsibilities, and that frustrating feeling of not knowing where to start with your fitness. I’ve been there — juggling work, life, and trying to find time for myself. That’s why I’ve made it my mission to bridge the gap for busy professionals who want to get in shape, stay consistent, and feel confident in their own skin.
I live and breathe fitness. What started as a way to gain confidence turned into a passion that completely reshaped my life. In 2024, I stepped on stage and placed Top 3 in Men’s Fitness at ICN/ANB Season A — not just to compete, but to challenge myself and prove that with the right systems, anyone can level up.
Now, I help others do the same. My coaching is designed to simplify the process — no fluff, no gimmicks. Just real strategies that fit your lifestyle, build lasting habits, and deliver results. Whether it’s fat loss, muscle gain, or just feeling like your best self again — I’ve got you.
FREE RESOURCES
"Free Personalised Calorie and Macronutrient Breakdown"
Get your personalised video breakdown how much you should eat to achieve your goals
FREQUENTLY ASKED
QUESTIONS
Ans: Coaching starts with a pre-screening assessment to understand your goals and needs. From there, we create a tailored game plan that fits into your life – this includes your personalised training program, nutritional guidance, supplementation protocols and on-going support through the weekly check in process.
Ans: Yes — that’s exactly who this is designed for. Your program is built around your lifestyle, time constraints, and preferences. We understand that everyone has different preferences and requirements. Our service ensures that all programs are customised to you.